branding • campaigns • experiences
branding • campaigns • experiences
For decades, Intel had been stuck inside. After winning a six-month global pitch, we wanted to show the world what this little chip could do. So, we dusted off years of dot com weight and repositioned Intel as a catalyst for world-changing ideas.
Agency: VMLY&R
Role: pitch team, came up with Intel’s new tagline, concepted and wrote commercials to bring Intel’s new brand to life