branding • campaigns • experiences
branding • campaigns • experiences
My role in branding projects is to get the heart of what a brand wants to be in the world. My experience has included conducting discovery sessions, naming brands; developing visions, missions, values, and brand stories; and working with designers to bring it all to life.
Timeless. Unique. Authentic. Magical. Our brand refresh for The Tennessee Theatre was informed by these recurring themes.
Agency: VMLY&R
Role: brand discovery session, brand platform & brand story