branding • campaigns • experiences
branding • campaigns • experiences
In 2021, Intel planned to launch 3rd Gen XEON Scalable processors with the most built-in accelerators of any CPU on the market. Cloud, AI, 5G, Edge, Terabytes, Core, Sockets, Crypto Acceleration 🤯… My task was to humanize the tech speak and create a campaign that showed how people could use XEON to solve some of the world’s biggest challenges. Intel liked the idea so much that they used my concept at Intel Innovation and COMPUTEX 2021.
Agency: VMLY&R
Role: tech translator, concept & scripts, pre- & post-production