branding • campaigns • experiences
branding • campaigns • experiences
In 2023, I was privileged to partner with one of the founders of Carl’s Cause, kickstarting a unique project: to name and develop a brand platform for a lifestyle apparel company. This dynamic company stands as a champion for the balanced pursuit of physical and mental fitness and actively contributes to organizations working towards life-improving and life-saving outcomes.
The brand vision emerged as a desire to construct a better world, empowered by a movement that equally values physical and mental well-being, promoting healthier, happier individuals.
From here, I constructed a two-fold mission: to inspire the simultaneous pursuit of physical and mental fitness, to unite people through heartening stories of resilience and victory, and to support causes that are effecting positive change in our communities.
So thankful for projects like this - ones that allow me to use my creative skills to support a meaningful cause.