Equine veterinarians drive great distances and dedicate long hours to heal horses. To them, it’s not a job. It’s a passion — one that’s often met with kicks and bites from 1,200-pound animals. I helped land the Boehringer Ingelheim account and created campaigns for its equine division, including this Clio-winning spot to honor veterinarians.
Agency: VMLY&R
Role: pitch team, concept & script, social media, events