branding • campaigns • experiences

What's Inside Has Never Mattered More

Interior Spread

Two weeks after we won Intel, COVID hit. The new brand hadn’t launched but we needed to act. We had less than a week to concept, shoot, and present this spot. We saw the rough cut at 4 am on day five. We had it in front of the client eight hours later.

Agency: VMLY&R

Role: concept & script, pre- & post-production, social roll-out